The 3-Phased Marketing Strategy
Phase One:
“With Private Exclusive, I can privately market your home to the largest network of top agents—without the risks of public price drops or accumulating days on market. This phase allows us to test price, gain critical pricing insights, and generate early demand. The pre-market exclusivity creates urgency among serious buyers—all while keeping us in full control to adjust strategy as needed. Sometimes you find a buyer that will pay a premium for certainty or pay a premium to not have competition. This phase can create an auction environment for your listing"
Phase Three:
“Equipped with feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you. This phased marketing approach is far more effective than a single public launch because in the same way movies launch multiple trailers to build excitement and demand, the 3 phased marketing strategy allows us to launch your listing multiple times, to build excitement and demand.”
Phase Two:
“Next, we broaden your reach with a second “pre-market” phase through Coming Soon. In this phase, the home is showcased to all agents and consumers on the internet, without the risk of exposure from the MLS and Portal Sites, where days on market and price drops are publicly displayed.”
