The 3-Phased
Marketing Strategy
Phase One: Private Exclusive
“With Private Exclusive, I can privately market your home to the largest network of top agents—without the risks of public price drops or accumulating days on market. This phase allows us to test price, gain critical pricing insights, and generate early demand. The pre-market exclusivity creates urgency among serious buyers—all while keeping us in full control to adjust strategy as needed. Sometimes you find a buyer that will pay a premium for certainty or pay a premium to not have competition. This phase can create an auction environment for your listing"
Phase Two: Coming Soon
“Next, we broaden your reach with a second “pre-market” phase reaching 60 million potential buyers through Coming Soon on Compass.com and on Redfin.com. In this phase the home is publicly showcased to all agents and consumers on the internet, without negative insights like days on market and price drop history that exist on the MLS and other websites. Your listing will also be prioritized at the top of the search results on Compass.com and Redfin.com for maximum exposure.”
Phase Three: Active on MLS & Portal Sites
“Equipped with feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you. This phased marketing approach is far more effective than a single public launch because in the same way movies launch multiple trailers to build excitement and demand, the 3 phased marketing strategy allows us to launch your listing multiple times, to build excitement and demand.”